A new SSL certificate is on the way

Web-based businesses face a crisis in consumer confidence because of phishing scams. But because of a new kind of SSL certificate, Web sites will be able to definitively demonstrate their identity, and customers will be able to confirm the identity of trusted sites.

Extended Validation SSL (EV SSL) certificates represent more than a year's effort by an industry consortium called the CA/Browser Forum. These certificates became available last month for the benefit of Web businesses and site visitors. EV SSL certificates can facilitate online commerce by increasing visitor confidence and greatly reducing phishing's effectiveness.