Google in Curious Alliance with Click-Fraud Detection Firm

In a development that would have seemed impossible two years ago, Google is cooperating publicly with Click Forensics, a click-fraud detection company with which it has had a rocky relationship.Click Forensics said Thursday that Google has agreed to accept the electronically generated click-quality reports generated by the Click Forensics FACTr service.

That means the process of documenting click-fraud instances and submitting reports to Google will be significantly automated and simplified for advertisers that use the FACTr service.